Our essence
In a world where the frenetic pace can sometimes overwhelm us, Kura-ge is an invitation to slow down. Its name combines kura — refuge, security — and ge — courage: two words that summarize our philosophy — finding inner peace while moving forward boldly.
More than a brand, Kura-ge is a Matcha House based in Paris, where you can discover, taste and understand matcha in its true form: the right taste, the true gesture, the human connection.
Our selection brings together matcha from different cultivars and terroirs, each chosen to suit a specific use: sweet drinks, pastries, or pure tasting. Each tea reveals a unique expression—more or less sweet, intense, vegetal, or umami.
A house designed to awaken the senses, slow down time and rediscover the beauty of simplicity.
Where it all begins
It all started with a simple desire: to understand matcha at its origin.
In Uji and Kyoto, the historical birthplaces, producers shared their know-how, their vision and their time.
This transmission has given rise to a responsibility: to honor their work and share it fairly.
Connections that make sense
In Japan, matcha is not just a drink.
It's a ritual, a heritage.
Our partners cultivate tencha with exacting standards: shade, hand-picking, steaming, drying, then slow stone grinding.
Every step counts.
Every gesture tells a story.
We wish to embody this humility in every cup served at Kura-ge.
Two shops: one place to taste
Before buying matcha, we believe you should taste it first.
That's why we opened two stores in Paris — spaces designed to discover, compare, and experience.
We explore a variety of profiles: matcha for milk drinks, for pure tasting, for sweet recipes or pastry.
Our role:
– to guide, without imposing;
– to transmit, without complicating;
– to make authenticity accessible.
A collective project
Kura-ge was born from the courage to undertake — but it is above all the work of a community. Producers, artisans, creators, technicians… each brought their vision and know-how, giving shape to the project.
We don't need to have all the answers to begin. We just need to move forward with sincerity, curiosity, and respect.
A commitment to quality
Our matcha comes directly from artisan producers in Uji and Kyoto.
Most are JAS certified — the Japanese organic farming label —
guarantee of a respectful and traceable culture.
Matcha is sensitive to light and air; therefore, we favour short, fresh flows rather than a long European certification which would alter its qualities.
Our priority is simple: a living, vibrant matcha in its purest state.
Why matcha?
Rose didn't like matcha.
She had simply never tasted the good stuff.
During a trip, she discovered a fine, sweet, deep matcha.
Everything changes.
She then realizes that there is a lot of talk about matcha, but still little is known about it: uneven quality, low transparency.
With Kura-ge, she wishes to:
– to make this culture accessible;
– to educate without feeling self-conscious;
– to help everyone recognize a good matcha… from a matcha that is less so.
Because each powder exists for a specific use, Kura-ge offers different ranges adapted: some matcha reveal their sweetness when tasted pure, while others, more intense, are perfect for sweet lattes or pastry.