Our Philosophy

In a world where everything is accelerating, Kura-ge is an invitation to slow down. Inspired by the Japanese words "kura" (shelter, safety) and "ge" (courage), our name reflects our vision: that of an authentic matcha, combining tradition and modernity. Each sip is a promise of serenity and vitality, a return to the essentials.

A legacy from Kyoto

Our story begins where it all makes sense: in the verdant hills of Kyoto , the birthplace of exceptional matcha. In Uji , a region renowned for its ancestral know-how, we collaborate with passionate farmers who guarantee unparalleled quality. Behind each tea leaf lies a ritual, an art passed down from generation to generation. With Kura-ge, you don't just drink matcha, you experience its story.

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A matcha community

Matcha is more than a drink: it's a connection, a moment of sharing. We believe in an art of living where each bowl becomes a parenthesis , a suspended moment for oneself or with others. Whether in our Matcha Houses in Paris or through our online community, Kura-ge is a bridge between tradition and new experiences.

MATCHA HOUSES

A commitment to quality

✔ Sustainable cultivation & JAS certification – Our teas are cultivated according to the strict standards of Japanese organic farming.
✔ Guaranteed freshness – Unlike industrial products, our matcha is carefully packaged to preserve its aromas and benefits.
✔ Craftsmanship – We support local artisans, such as Mirai Tanaka , a potter from Kyoto, who perpetuates the art of Omuro-yaki ceramics.

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