Our essence
In a world whose pace can sometimes feel overwhelming, Kura-ge invites you to slow down. Its name brings together kura — refuge and safety — and ge — courage. Together they express our philosophy: find inner peace while moving forward boldly.
More than a brand, Kura-ge is a Maison de Matcha in Paris, where people can discover, taste and understand matcha through honest flavor, careful technique and human connection.
Our selection brings together matcha from different cultivars and growing areas, each chosen for a use: sweet drinks, baking or drinking on its own. Each tea has its own profile — more or less mellow, intense, vegetal or umami-rich.
A Maison designed to engage the senses, slow the pace and rediscover simple beauty.
Where it all began
It began with a simple wish: to understand matcha at its source.
In Uji and Kyoto, historic centers of matcha, producers shared their expertise, their vision and their time.
That generosity created a responsibility: to honor their work and share it faithfully.
Connections that give purpose
In Japan, matcha is more than a drink.
It is a ritual and a legacy.
Our partners cultivate tencha with care: shading, hand-picking, steaming, drying and then slow stone milling.
Every stage matters.
Every gesture has a story.
We hope to carry that humility into every cup served at Kura-ge.
Two stores, built for tasting
Before buying matcha, we believe you should taste it first.
That's why we opened two stores in Paris — places to discover, compare and experience different teas.
Here you can explore matcha for milk drinks, for drinking on its own, for sweet recipes and for baking.
Our role:
– to guide without imposing;
– to share knowledge without making it complicated;
– to make authentic matcha accessible.
A collective project
Kura-ge began with the courage to start a business, but above all it is the work of a community. Producers, artisans, creators and technicians each brought their vision and skill to the project.
You don't need every answer before you begin. You need sincerity, curiosity and respect as you move forward.
A commitment to quality
Our matcha comes directly from artisan producers in Uji and Kyoto.
Most are JAS certified — Japan's organic farming label —
a sign of careful, traceable cultivation.
Matcha is sensitive to light and air, so we favor shorter, fresher supply routes over a lengthy European certification process that could affect its qualities.
Our priority is simple: lively, vibrant matcha in its purest state.
Why matcha?
Rose didn't like matcha.
She had simply never tasted a good one.
On a trip, she discovered a delicate, mellow matcha with depth.
Everything changed.
She realized that although people talk about matcha often, its quality can vary and little is transparent.
With Kura-ge, she wants to:
– make this culture accessible;
– teach without making anyone feel inadequate;
– help people tell a good matcha from one that falls short.
Each powder has a use, so Kura-ge offers different ranges: some matcha show their mellow character when drunk on their own, while others, more intense, suit sweet lattes or baking.