Matcha Prices: What Does Your Cup Cost?
Compare the price per gram with the amount you will really use. Matcha with water, a latte, and a cake call for different teas.
By Roseline Zhou, Founder
Contents
Two tins of matcha have different prices, and you're hesitating in front of the shelf. Check the cost per gram first, then think about how much you'll use in your cup or recipe. The price of the tin alone won't let you compare two sizes. Current prices are the ones shown on the product pages when you buy.
We like to think in terms of a cup we'd want to make again. For a cake, the matcha you choose doesn't need to win a tasting with water. If you're also judging the tea and its flavor, color, origin, and preparation help you recognize good matcha.
How do you compare matcha prices per gram?
Divide the listed price by the net weight of the powder. Use the same unit for both tins, euros per gram, then consider how many grams go into your preparation. A larger size may cost less per cup, but it loses that advantage if you use only part of it before the powder loses its freshness.
We'd always check the weight actually sold. Container size can fool the eye, while net weight puts the offers on the same footing. This calculation can't taste the tea for you: by itself, it says nothing about quality.
Take our own product pages, checked on November 11, 2026. Jade, which we recommend for drinking with water, costs €37 for 1 oz (30 g), or about €1.23 per gram. A cup made with about 3/4 tsp (1.5 g) therefore comes to €1.85 of powder. In the 2.8 oz (80 g) size, at €85, the gram drops to €1.06 and the cup to €1.59. The difference only counts if you finish the tin in time.
For a latte, count the powder separately from the milk. With our recipe's about 1 tsp (2 g), Faune comes to €1.67 of matcha per cup, at €25 for 1 oz (30 g), and Rêve to €2.47, at €37 for 1 oz (30 g). The milk comes on top, depending on the one you choose.
Why does some matcha cost more?
Tencha, the shaded and dried tea leaf that becomes matcha after milling, goes through several stages of growing and processing. Harvesting, milling, the stated origin, packaging, and the amount sold can also affect the price. A high price on a label guarantees neither a mellow cup nor a tea suited to your use.
We'd be more willing to pay for clearly described tea with a stated origin, then judge it in the cup we want to make. A rich dessert can mask the subtleties of matcha intended for drinking with water. A stated grade alone doesn't justify the price; read it alongside what the product page actually says.
What price makes sense for your use?
| Use | What you're paying to enjoy | Limit of the choice | Example at Kura-ge, as of November 11, 2026 |
|---|---|---|---|
| Matcha with water | A powder whose flavor and texture you enjoy without milk or sugar. | A very subtle note often disappears in a recipe with many ingredients. | Jade, €37 for 1 oz (30 g), or €1.85 per cup of about 3/4 tsp (1.5 g) |
| Latte | A flavor profile that remains noticeable with the milk you choose. | The most delicate matcha isn't necessarily the most useful. | Faune, €25 for 1 oz (30 g), or €1.67 of powder for about 1 tsp (2 g), milk extra |
| Baking | A flavor that holds up to the other ingredients. | Color or price alone doesn't predict the result after baking. | Essence, €29 for 2.8 oz (80 g), or €0.36 per gram |
| First taste | An amount you can finish and try in several preparations. | A large size makes sense only if you use it in time. | Jade in 1 oz (30 g), or 20 cups of about 3/4 tsp (1.5 g) with water |
Decide how you'll use the tea before setting a budget. Matcha for drinking with water and matcha for a cake don't play the same role. For baking, judge matcha suited to baking in the dessert itself. If you're giving the tea as a gift, the package size may matter as much as the per-gram calculation.
Where can you find the current price?
For the matchas Kura-ge offers, each product page gives its price and net weight: use those two figures to compare. Our examples date from November 11, 2026; if the price has changed since, the one on the product page is the one that counts. Matcha kits need a separate comparison: a bowl or whisk, if included, has a cost apart from the powder.
We'd rather taste a tea before paying more for a designation. Price describes neither umami, the round taste on the palate, nor bitterness in your bowl. If you're in Paris, you can taste matcha at the two Kura-ge Maisons de Matcha. From a distance, you have the product page, quantity, and stated use to go by.