How to properly store matcha? Preserve its freshness and its benefits

Matcha preservation: a key issue in maintaining its quality

Matcha is a delicate powder whose quality can be quickly compromised by improper storage. To preserve its flavor, vibrant color, and nutritional benefits, it's essential to adopt proper storage practices. Discover how to store your matcha under optimal conditions to fully enjoy its virtues.

Why is it crucial to store your matcha properly?

Made from the most tender and finely ground green tea leaves, matcha is very sensitive to four elements: light, air, heat, and humidity. Improper storage can lead to:

• A change in taste: poorly stored matcha can become bitter.

• A loss of color: its bright green hue can fade.

• A decrease in benefits: antioxidants and nutrients can be degraded.

Proper storage therefore helps to preserve its taste and its many health benefits.

Our storage tips

Store the matcha away from light and air.

• Direct sunlight can degrade the antioxidants in matcha and alter its color; air accelerates the oxidation of matcha.

• Always choose an opaque and well-sealed container to store your matcha.

Avoid humidity

• Humidity is matcha's number one enemy; it can spoil matcha by causing it to absorb water, leading to clumping and altering its taste.

• Avoid storing your matcha in humid rooms, or use a silica gel-based moisture absorber.

• Make sure your container is always clean and completely dry before storing matcha in it.

Keep the matcha at an ideal temperature

• Store your matcha at a temperature between 5°C and 20°C.

• Avoid storing it near windows, radiators or appliances that give off heat.

Refrigerating or freezing matcha: a good idea?

If you have purchased a large quantity of matcha, refrigeration or freezing can be considered, but under certain conditions:

• Refrigeration: Store the matcha in an airtight container to prevent it from absorbing odors from other foods. Before opening, allow it to return to room temperature to avoid condensation.

• Freezing: For long-term storage (several months), matcha can be frozen. However, it must be tightly sealed to prevent any moisture from getting in. Before use, let it thaw at room temperature without opening the container.

Check the expiry date and consume quickly

Matcha has a limited shelf life. Even if stored properly, it's recommended to consume it within 3 to 6 months of opening to enjoy its full benefits. Remember to check the expiration date when purchasing and note the date the package was opened.

Conclusion: Protect your matcha for an optimal experience

By following these simple tips – such as choosing an airtight container and avoiding light, heat, and humidity – you can store your matcha in optimal conditions. This way, every cup you prepare will be a concentrated burst of freshness, flavor, and health benefits.

Be sure to apply these good practices daily to fully benefit from the exceptional virtues of this superfood!